How do you recover a website that no longer represents the business?
Recover it by establishing the current commercial truth, preserving anything that still works, correcting the conversion journey and technical faults, and replacing only what cannot be repaired economically.
Begin with the offers the business can fulfil now—not the services, software or positioning it has retired.
Review the journey from landing page to enquiry on a real mobile device as well as desktop. Copy, hierarchy, trust and technical performance must work together.
Protect essential integrations, analytics, redirects and search equity during the repair. A visual redesign alone does not solve an operational website problem.
The site promotes retired services or tools
Visitors cannot tell who the business helps
Mobile visitors struggle to reach the main action
Analytics, forms or redirects cannot be trusted