What does commercial video production cost?
A useful budget follows the audience, story and distribution plan. Pricing a film from duration alone ignores most of the work that determines its quality.
The principal cost drivers
The same 60-second duration can describe a simple interview or a multi-location commercial production.
Creative treatment and scripting
Crew, contributors and production days
Locations, travel and specialist equipment
Editing, colour, sound, graphics and licensed material
Aspect ratios, cut-downs and usage requirements
How to commission efficiently
Agree the primary audience and intended response first. Then plan all channel versions together so that capture decisions support the entire delivery set.
Existing footage
Rights-cleared archive footage can reduce unnecessary capture and add history or scale. It should be reviewed for technical quality, continuity and permissions before the treatment depends on it.