Revenue Leakage Audit
Businesses generating attention or enquiries without enough confidence that opportunities are being captured, followed up and measured properly.
Leads disappear between channels, response is inconsistent, conversion is difficult to explain, or reporting cannot show where value is being lost.
A mapped view of the leakage points, their likely commercial significance and a practical order for recovering value.
Channel and enquiry-path review
Response and follow-up mapping
Tracking and attribution assessment
Conversion-friction review
Prioritised findings and recovery actions
What information is needed? Useful inputs include enquiry sources, website analytics, response processes, CRM or spreadsheet records and current reporting. The audit can still begin when some of these are incomplete.
Is this only a marketing audit? No. Leakage often sits between marketing, sales, operations and customer service, so the journey is reviewed across those boundaries.
Will the audit estimate lost revenue? Only where the available evidence supports a defensible estimate. Unknowns are labelled rather than converted into impressive but unreliable numbers.