Commercial Video Brief Check
A commissioning checklist that turns “make us a video” into a production-ready commercial brief.
The primary audience is explicitly defined.
The intended change in understanding, feeling or action is clear.
The principal distribution channel is known.
Required durations and aspect ratios are listed.
Contributors, locations and access constraints are identified.
Existing footage and its rights have been reviewed.
The approval owner and stages are agreed.
Usage, delivery and launch timing are understood.
The brief has a strong production foundation. Creative development can now focus on the most effective treatment.
The ambition is visible but important production decisions remain open. Resolve audience, distribution and approvals before locking the treatment.
The project is not ready to price or shoot responsibly. Establish purpose, audience, distribution and authority before production decisions.