Revenue leakage audit or marketing audit?
Choose a revenue leakage audit when the concern is not merely campaign performance but whether opportunities are captured, owned, followed up and converted.
Marketing audit
Useful for channel strategy, targeting, creative, media, search visibility and measurement within marketing.
Revenue leakage audit
Useful when leads exist but conversion is unclear, follow-up varies or nobody can connect sources to paid outcomes.
Overlap
Channel evidence can be part of a leakage audit, but the investigation continues beyond the point at which marketing reports an enquiry.